Life of a Stadium

client: University of Tennessee Athletic Department | published: 2000

From leather-helmeted, hard-scuffle games on the rock-strewn fields of the 1890s to a national championship team playing before 100,000-plus fans in one of the cathedrals of collegiate sports, Tennessee football is legend. Like never before, Neyland: Life of a Stadium captures the coaches, teams, throngs of fans, bands, and all the orange razz-ma-tazz that make Neyland, on any given Saturday in the fall, Tennessee’s fifth largest city. An instant classic for the athletic department, Neyland sold an amazing 12,000 copies the first three weeks of its release.

“Neyland: Life of a Stadium is a treasured ‘orange’ keepsake about a place held sacred in the hearts and minds of Tennessee football fans across the country.”